Our Team

RBA Strategies, LLC’s staff is the key to our success. With a team full of dedicated, experienced advisors, we are committed to providing you with resources that meet your individual needs. Take a glance below and get to know the RBA team!

Roy B. Assad

roy_07r“Inspiring, impactful, stimulating, energizing, life-changing. “ These are just a small sample of descriptors given to Mr. Roy Assad by his loyal and grateful clients throughout the years.

Born in Syria, Roy overcame unimaginable obstacles and immigrated on his own, without money, unable to speak a word of English to the United Stated when he turned 18. Armed with only motivation and grand dreams, his hard work and determination allowed him to become his OWN first success story. What began as a “first job” in the mailroom of an insurance agency has grown into a life of entrepreneurial passion, which he now shares with clients worldwide.

Roy moved to West Palm Beach in 2001 after living and working in New York for over 25 years, primarily as a successful Insurance agent and insurance agency owner. Roy’s vast experience also includes The Haberdasher, a custom clothing company he formed in 1995 then successfully sold in 2001, as well as being a restaurateur, opening Leila in 2004 an award winning Middle Eastern restaurant, followed by l’Opera in 2006. He founded The Human Capital Group, LLC, an executive coaching company in 2003.

Roy is extremely committed to his community, serving either on the Board or Committees to organizations and charities such as the Palm Beach County Convention & Visitors Bureau, Dress for Success, 2% Solution, Downtown Development Authority, West Palm Beach, International Coach Federation, South Florida, Florida Restaurant & Lodging Association, Palm Beach County, Arthur Marshall Foundation and the Governors Club, West Palm Beach.

A professional advisor, motivational speaker, and executive coach, he has mastered the arts of networking, negotiation, and bridge building. These skills have enhanced his effectiveness in the coaching of executives and entrepreneurs. Roy’s unique insight into the dynamics of relationships and his desire to share this knowledge with others is the propelling force behind successful coaching and training. Roy coaches executives and teams in uncovering key problem areas, identifying trigger points and, ultimately, eliminating roadblocks. Together with his clients, Roy builds a solution-based strategy that frees them to overcome obstacles, unleash hidden potential and capitalize on the unique talents they possess with a focus on maximizing personal and professional success. The keys to Roy’s successes are his innate interest in people, his ability to recognize their mental blocks and inefficiencies, and his skill in guiding their personal and career development.

In his own words, he expresses his philosophy beautifully,” I can wholeheartedly say, that I love people, I love my clients, and I also love that what I do for them it is so fulfilling…. to be able to enrich other people’s lives through a mutual relationship based on respect and appreciation for the human spirit.”

Mario Belan

Originally from Slovakia, Mario obtained his business management degree in Sydney, Australia. In 2005, he moved to Florida and in 2009, joined the RBA Insurance Strategies team. He is a fully licensed agent, specializing in Life, Disability, and individual health insurance.

To better serve his clients, Mario continually seeks additional knowledge and self-improvement through many hours of schooling each year. His goal is to transform each client to a friend for life. Mario loves sport, especially CrossFit and ice hockey.

Jana Lechmanova

jana_16rJana has graduated from Australian Institute of Commerce and Language in Sydney, Australia in 2004 in business management and information technology.

She moved to the United States in 2004 and has a vast experience in a business management area. She joined RBA Strategies in January 2009 and is committed to working with her clients on achieving their financial objectives. She is currently working towards her CLU designation. She resides with her fiancé Roy in West Palm Beach, FL.

Randy Maale

Randy was born and raised in West Palm Beach and has dedicated his life to the betterment of the city. He is married to Christine and has two young twin boys, Jacob and Noah. Randy takes pride in helping his clients meet their needs with finding the best product to meet their life and family needs.

Randy is a graduate of Palm Beach Atlantic University with a Bachelor’s in Organizational Management as well as a Master’s from Nova Southeastern in Public Administration. He is a graduate of the FBI National Academy. In addition, Randy is a member of the International Association of Chiefs of Police, FBI National Academy Alumni and NSU Pi Alpha Alpha Honor Society.

Randy is completing a long and successful career with the West Palm Beach Police Department. As a member of the agency, he created and grew the Entertainment District Unit and controlled an annual operating budget of 1.8 million dollars.

Randy has been recognized by the Downtown Neighborhood Association for his dedication and, in 2009, received the Downtown Impact Award for his efforts. During his tenure commanding the Entertainment District, crime diminished by 33% in two years. Randy is a great asset to the RBA Strategies team.

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  • Testimonial

    "I have worked with Mr. Assad in several different capacities. He is not only a tremendous businessman with a quick and creative mind; but a true diplomat and master facillitator. When a situation between parties seems impossible to resolve, Mr. Assad takes on the challenges and finds reasonable solutions for all parties. He handles all business with complete honesty and integrity and follows through on all commitments. It is a true honor to work with him."

    December 27, 2007
    Melissa Wohlust